You Are What You Think

Any good dietician is likely to tell you: “You are what you eat.”

Any good life coach will appreciate that the quality of the fuel you feed your body can have an important – perhaps even dramatic – bearing on the quality of your life … but it does not constitute who you are or who you will become.

Instead, life coaches are more likely to pronounce: “You are what you think.”

That’s because the nature of your thinking has a truly fundamental and profound effect on the type of person you are and the quality of life you lead.

“All that we are is a result of what we have thought.”

– Buddha

why life coaching


You are what you think (continued)


The genesis of creation

Thoughts are the very genesis of creation. We cannot bring anything into our material world or experience without first thinking about it.

In other words, thoughts can manifest things into our experience. But, quite clearly (and, “Thank heavens,” you may well say) not every thought – and we each have many thousands of them every day – results in a physical manifestation!

Thoughts, which are simply energy impulses need to be both persistent and consistent in order to bring something into being.

The delay that exists between thinking and manifesting and the need for persistence and consistency represents the brilliance of the creative process. We are able to change our minds about what we want to bring into our lives simply by reassessing and changing our thoughts.

But this implies that we must be in conscious control of the thinking process.

Creating your own reality

We have previously visited the concept of conscious and unconscious living to demonstrate that we have the capacity to take control of how we think and responsibility for how we act (see Promoting Happiness)

When we live life unconsciously we are in reactive rather than proactive mode. Our thoughts come and go and may be all over the place, with the result that our life and our experiences become a product of what the external world imposes on us. We resort to blame and justification as means to explain the fact that we seem powerless to create the reality that we really desire. Such disempowering thinking, if consistent and persistent enough, ensures that we perpetuate this unfortunate state of affairs.

However, when we live consciously, we are aware of how we are thinking and how that is affecting us. We understand that we have the means to adjust and adapt our thinking, and thereby bring about the consistency and persistency required to create the lives we really want for ourselves.

It’s the Law of Attraction at work.

Like attracts like.

We attract that which we consistently and persistently think about, whether it be good or bad, empowering or disempowering for us – the Law does not distinguish between the two.

Feelings – your guidance system

You may wonder how it is you can tell whether what you are thinking is serving you or not.

The answer lies in how you are feeling. Your feelings (or emotions) represent your very own, very accurate, inbuilt guidance system.

If you are feeling bad it is because of the way you are thinking. Likewise, if you are feeling good then it is because you are thinking in a way that is serving your interests and the life you desire to live.

It’s a simple formula – yet one that, sadly, passes most people by!


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  1. Yvona Cloete
    Apr 23, 2016

    Thanks Bill. A very important topic that I have to remind myself of every day at this stage of my life. I’m really enjoying the Blog posts as reminders of important topics that we all know but sometimes forget to apply in our lives.

    • Bill
      Apr 23, 2016

      I’m pleased you are enjoying them!

  2. Jenny
    Apr 22, 2016

    A very interesting blog. All to often we neglect to check ourselves and bounce from high to low. It is like getting dressed in the morning standing in front of you cupboard, deciding what to put on. We should take a few moments and decided on our thought process. I most certainly have to work on this.

    • Bill
      Apr 22, 2016

      Thanks jenny!

  3. Liesl Saayman
    Apr 22, 2016

    Hi Bill
    A very prominent theme in my life currently. The power of our words and the power of our thoughts on our lives is very much under estimated. Not only preaching it to my clients but practising and even experimenting a bit with it as well, the past couple of weeks.

    • Bill
      Apr 22, 2016

      Thanks for your reflection Liesl!

  4. Arie Roos
    Apr 20, 2016

    “If you are feeling bad it is because of the way you are thinking. Likewise, if you are feeling good then it is because you are thinking in a way that is serving your interests and the life you desire to live.”

    Nice quote, I will be using it 🙂

    • Bill
      Apr 20, 2016

      You’re welcome!

  5. Nkosi Sibanda
    Apr 20, 2016

    Hi Bill
    Thank you for this excellent post. I particularly like your thoughts on the Law of Attraction. You can only attract that which is like you and vice versa. If you fall in love with desperate emotions, you will only attract those sad situations and individuals which weigh you down. Positive energy on the other hand expresses and attracts productive vibes and situations.

  6. Karen
    Apr 20, 2016

    Thank you for reminding me of the connection between my thoughts and feelings this morning, Bill. For me, the two most profound words in this blog are, “conscious control.” If we are to learn and grow, we need to pay attention to every aspect of our “being” and our “doing.” It is only when we stop, ask a few relevant questions of ourselves, forgive ourselves (if necessary) and explore the possibility of doing something differently, that we can be truly comfortable, contented and peaceful within.

    • Bill
      Apr 20, 2016

      Thanks Karen – and I agree on your choice of important words 🙂

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